Established in 1998 , we as the African Jewels group, pride ourselves on being a close-knit family business. In 2018 we were proud to welcome shopshoes into this family.  Our aim with online sales stayed consistent to the philosophy applied in our retail outlets: personal care and a specialized experience. Thus, our customers become our friends and return loyally. We hope that in this cyber driven society, you find we take the time to make you part of this family as well.

Welcome and happy shopping!